YouMo AG
Stampfstrasse 74CH-8645 Rapperswil-Jona SG
Switzerland
Telephone: +41 55 552 05 11
Email: info@youmo.ch
As of October 2026
Cookie Policy
CH-8645 Rapperswil-Jona SG
Switzerland
Telephone: +41 55 552 05 11
Email: info@youmo.ch
YouMo GmbH
39517 BlätzGermany
Contact via: contact form
1. What are cookies?
Cookies are small text files that are stored on your device when you visit youmo.ch. They make it possible to recognise your browser, save settings or analyse your behaviour on the site.
2. Cookie categories on youmo.ch
Necessary
Enable basic functions such as the shopping basket, language selection and saving your cookie consent. They do not require consent.
Statistics & marketing
Google Analytics 4 (including Google Signals) and Google Ads. They help us to analyse how the site is used and enable personalised advertising. They are only activated after your explicit consent.
3. Google Signals and Google Ads
We have Google Signals enabled: Google can link the data collected to your Google account if you are signed in and have enabled personalised advertising. A Google Ads account is also linked, through which we can show you personalised ads, including on other websites. We obtain your explicit consent for this: firstly, because we also address customers in Germany and the EU, where the GDPR and the TDDDG require this; and secondly, because since 31 July 2024 Google has extended its EU User Consent Policy to Switzerland as well and also requires consent for personalised advertising.
4. Cookie table
| Cookie | Provider | Purpose | Duration | Category |
|---|---|---|---|---|
| _ga | Google Analytics 4 | Distinguishes website visitors (client ID) | 2 years | Statistics & marketing |
| _ga_ | Google Analytics 4 | Stores the session status for analysis | 2 years | Statistics & marketing |
| _gcl_au | Google Ads | Stores conversion information for ads | 90 days | Statistics & marketing |
| Cookie settings (consent storage) | YouMo | Stores your cookie choices | 12 months | Necessary |
| Shopping basket / session | Shop system (shop.youmo.ch / shop-de.youmo.ch) | Stores your shopping basket while you shop | Duration of the session | Necessary |
| Other Google Ads cookies (e.g. remarketing) | Google Ads | To be completed following a technical scan | – | Statistics & marketing |
Further information: How Google uses data and Google advertising cookies.
5. Legal bases
Switzerland
- Federal Act on Data Protection (FADP/DSG) and Data Protection Ordinance (DPO/DSV)
- Art. 45c Telecommunications Act (TCA/FMG): duty to provide information and right to object when cookies are used
- Guide of the FDPIC (EDÖB) on data processing using cookies and similar technologies (version 1.1, 06.10.2025)
Germany / EU
- Art. 6 General Data Protection Regulation (GDPR/DSGVO): legal basis for data processing, in particular consent (Art. 6(1)(a))
- Section 25 Telecommunications Digital Services Data Protection Act (TDDDG): consent for access to your terminal device
6. Managing your consent
You will find comprehensive information on purposes, legal bases, retention periods and your rights in our Privacy Policy.
7. Contact
If you have questions about cookies or the processing of your personal data, you can reach us at any time at info@youmo.ch or via our contact form.
Frequently asked questions about cookies
Which cookies does youmo.ch use?
We distinguish between necessary cookies, which are needed to operate the website, and statistics & marketing cookies such as Google Analytics 4 and Google Ads, which only become active with your consent. You will find the full list in the cookie table above.
Is Google Signals enabled on youmo.ch?
Yes, Google Signals is enabled. This allows Google to link the data collected to your Google account if you are signed in and have allowed personalised advertising. A Google Ads account is also linked.
Do I have to consent to the use of cookies on youmo.ch?
Necessary cookies do not require consent. For statistics and marketing cookies such as Google Analytics 4 including Google Signals and Google Ads, we obtain your explicit consent, among other reasons because the GDPR and the TDDDG require this for our customers in Germany and the EU.
How can I change or withdraw my cookie settings?
You can change or withdraw your choice at any time, with effect for the future, via the “Cookie settings” link in the footer of every page of youmo.ch.
Where can I find more information on data protection at YouMo?
You will find comprehensive information on purposes, legal bases, retention periods and your rights in our Privacy Policy.
Sources
- FDPIC (EDÖB), Guide on data processing using cookies and similar technologies, version 1.1 of 06.10.2025 – edoeb.admin.ch
- Telecommunications Act (TCA/FMG, SR 780.10), Art. 45c and Art. 53 – fedlex.admin.ch
- Federal Act on Data Protection (FADP/DSG, SR 235.1) and Data Protection Ordinance (DPO/DSV, SR 235.11) – fedlex.admin.ch
- General Data Protection Regulation (GDPR/DSGVO) – eur-lex.europa.eu
- Google, How Google uses data when you use our partners’ sites or apps – policies.google.com
- Google, EU User Consent Policy (also applies to Switzerland since 31 July 2024) – business.safety.google/policies/eu-consent-de
- Lucian Hunger / Alisa Winter (VISCHER), “The new DSG and the cookie banner confusion: what actually applies now?” (in German), Hostpoint Blog, 24 August 2023 – hostpoint.ch/blog