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As of September 2026

Privacy Policy

Switzerland & other countries

YouMo AG

Stampfstrasse 74
CH-8645 Rapperswil-Jona SG
Switzerland

Telephone: +41 55 552 05 11
Email: info@youmo.ch
Germany & Austria

YouMo GmbH

39517 Blätz
Germany

Contact via: contact form

1. Responsible party

Depending on your place of residence and contractual relationship, the party responsible for processing your personal data in connection with youmo.ch is YouMo AG (Switzerland and other countries) or YouMo GmbH (Germany and Austria); see the contact details above. Based on Art. 13 of the Swiss Federal Constitution and the Federal Act on Data Protection (FADP/DSG), every person is entitled to protection of their privacy and to protection against misuse of their data. We comply with these provisions and do not pass your data on to third parties, except as described in this policy.

2. Which data we process

We receive personal data from you directly, for example when you buy or rent an e-bike or book a test ride, submit a service request, subscribe to our newsletter, fill in a contact form or visit us at a trade fair or in our office. This may include: first and last name, email address, delivery address, associated company, language and the history of your interactions with YouMo.

In addition, when you visit our website we store technical data in log files: IP address, date, time, browser request and general information on your operating system and browser. This usage data is used for statistical, anonymous analyses so that we can improve our offering.

We process your data in particular for the following purposes:

  • Processing a purchase, rental or service contract
  • Sending the email newsletter, if you have subscribed to it (you can withdraw at any time, see below)
  • Answering enquiries submitted via contact forms
  • Operating, securing and improving youmo.ch

3. Cookies, Google Analytics 4 and Google Ads

Cookies are small text files that are stored on your device when you visit youmo.ch. They make it possible to recognise your browser, save settings or analyse your behaviour on the site.

Necessary

Always active

Enable basic functions such as the shopping basket, language selection and saving your cookie consent. They do not require consent.

Statistics & marketing

Only with your consent

Google Analytics 4 (including Google Signals) and Google Ads. They help us to analyse how the site is used and enable personalised advertising. They are only activated after your explicit consent.

We have Google Signals enabled: Google can link the data collected to your Google account if you are signed in and have enabled personalised advertising. A Google Ads account is also linked, through which we can show you personalised ads, including on other websites. We obtain your explicit consent for this: firstly, because we also address customers in Germany and the EU, where the GDPR and the TDDDG require this; and secondly, because since 31 July 2024 Google has extended its EU User Consent Policy to Switzerland as well and also requires consent for personalised advertising.

CookieProviderPurposeDurationCategory
_gaGoogle Analytics 4Distinguishes website visitors (client ID)2 yearsStatistics & marketing
_ga_Google Analytics 4Stores the session status for analysis2 yearsStatistics & marketing
_gcl_auGoogle AdsStores conversion information for ads90 daysStatistics & marketing
Cookie settings (consent storage)YouMoStores your cookie choices12 monthsNecessary
Shopping basket / sessionShop system (shop.youmo.ch / shop-de.youmo.ch)Stores your shopping basket while you shopDuration of the sessionNecessary
Other Google Ads cookies (e.g. remarketing)Google AdsTo be completed following a technical scan–Statistics & marketing

Further information: How Google uses data and Google advertising cookies.

4. Disclosure to third parties

We only pass on your data where this is necessary to perform a contract (for example to shipping providers or payment providers when you place an order) or where you have given your consent (for example to Google if statistics & marketing cookies are enabled, see section 3). Google processes some data in the USA; details can be found in Google's privacy information.

5. Retention period

We keep your data for as long as is necessary for the respective purpose or for statutory retention obligations. If you unsubscribe from the newsletter, we delete your email address, unless you have expressly agreed to further use or a statutory retention obligation applies.

6. Legal bases

Switzerland

  • Federal Act on Data Protection (FADP/DSG) and Data Protection Ordinance (DPO/DSV)
  • Art. 45c Telecommunications Act (TCA/FMG): duty to provide information and right to object when cookies are used
  • Guide of the FDPIC (EDÖB) on data processing using cookies and similar technologies (version 1.1, 06.10.2025)

Germany / EU

  • Art. 6 General Data Protection Regulation (GDPR/DSGVO): legal basis for data processing, in particular consent (Art. 6(1)(a)) for the newsletter
  • Section 25 Telecommunications Digital Services Data Protection Act (TDDDG): consent for access to your terminal device

7. Your rights

Regardless of whether your claim is based on the Swiss FADP or the European GDPR, you essentially have the following rights:

AccessWhich data we process about you (Art. 15 GDPR)
RectificationHave inaccurate data corrected (Art. 16 GDPR)
ErasureRequest erasure, unless a legal obligation prevents it (Art. 17 GDPR)
RestrictionHave processing temporarily restricted (Art. 18 GDPR)
Data portabilityReceive your data in a commonly used format (Art. 20 GDPR)
Withdrawal of consentAt any time, informally, without disadvantage, with effect for the future

8. Right to lodge a complaint

You have the right to lodge a complaint with a supervisory authority. In Switzerland, this is the Federal Data Protection and Information Commissioner (FDPIC/EDÖB). In Germany, the state data protection authority responsible for the registered office of YouMo GmbH is competent.

9. Contact

If you have questions or comments on data protection and the processing of your personal data, you can reach us at any time at info@youmo.ch or via our contact form.

Frequently asked questions about data protection

Which personal data does YouMo collect?

We process the data you give us, for example when you place an order, rent an e-bike, submit a service request, subscribe to the newsletter or use a contact form: for example your name, email address, delivery address and the language in which you communicate with us. We also collect technical usage data from your visit to youmo.ch, for example via Google Analytics 4.

Is Google Analytics 4 used on youmo.ch in compliance with the GDPR and the FADP?

We use Google Analytics 4 including Google Signals, as well as Google Ads. According to the FDPIC guide, this combination counts as advertising tracking with profiling and requires your explicit consent (opt-in). These cookies only become active after you have agreed in the cookie banner.

Who is responsible for data protection at YouMo?

For customers in Switzerland and other countries, YouMo AG, based in Rapperswil-Jona SG, is responsible. For Germany and Austria, YouMo GmbH, based in Blätz, Germany, is responsible. You will find the contact details in the Responsible party section above.

How can I withdraw my cookie consent?

You can change or withdraw your consent at any time via the “Cookie settings” link in the footer of every page of youmo.ch.

What rights do I have regarding my data at YouMo?

You have the right of access, rectification, erasure, restriction of processing and data portability regarding your data, as well as the right to withdraw consent you have given at any time. Details are in the Your rights section below.

Where can I complain if I do not agree with the data processing?

In Switzerland, you can contact the Federal Data Protection and Information Commissioner (FDPIC/EDÖB). In Germany, the state data protection authority responsible for the registered office of YouMo GmbH is competent.

Does this Privacy Policy also apply to the YouMo shops?

This policy applies to youmo.ch. The YouMo shops at shop.youmo.ch and shop-de.youmo.ch may have their own supplementary privacy notices, in particular regarding payment and shipping processing.

Sources

  • FDPIC (EDÖB), Guide on data processing using cookies and similar technologies, version 1.1 of 06.10.2025 – edoeb.admin.ch
  • Telecommunications Act (TCA/FMG, SR 780.10), Art. 45c and Art. 53 – fedlex.admin.ch
  • Federal Act on Data Protection (FADP/DSG, SR 235.1) and Data Protection Ordinance (DPO/DSV, SR 235.11) – fedlex.admin.ch
  • General Data Protection Regulation (GDPR/DSGVO) – eur-lex.europa.eu
  • Google, How Google uses data when you use our partners' sites or apps – policies.google.com
  • Google, EU User Consent Policy (also applies to Switzerland since 31 July 2024) – business.safety.google/policies/eu-consent-de
  • Lucian Hunger / Alisa Winter (VISCHER), “The new DSG and the cookie banner confusion: what actually applies now?” (in German), Hostpoint Blog, 24 August 2023 – hostpoint.ch/blog

Questions about data protection?

We will be happy to help.